‘Creativity and Innovation of Western Sydney’ Creative Industries Event @ UWS

It has been an amazing journey so far for our team at Experimentum, and we were honoured to have been invited as a guest in the recent ‘Creativity and Innovation in Western Sydney’ Creative Industries event, held by the University of Western Sydney and in conjunction with MCA.

The event involved major stakeholders within the Sydney and Western Sydney arts industries and communities such as the MCA, ArtsNSW, Arts Council of Australia, Parramatta Artist Studios, Casula Powerhouse etc. The key note speech was delivered by Elizabeth Ann MacGregor OBE, who took the audience on a personal journey on how she started from driving an Art Bus in Birmingham to her current director role at the MCA and a facilitator of the C3West Programs in Western Sydney. University of Western Sydney has also introduced their future creative education plans for 2017, with the addition of a Bachelor of Creative Industries program which allows students to explore both the creative and commercial aspects of the art world, as well as the newly established startup Launchpad initiatives within Liverpool.

I was lucky to have met a number of inspirational art and design professionals on the night, where we shared our visions and ideas for creative collaboration to enrich our Western Sydney creative industry. Experimentum as a young and energetic studio within Western Sydney hopes to connect, achieve and deliver more for our local industries, as well as for Sydney and Australia.

On a personal note, I recall the ‘Activate 2750’ project by Ash Keating funded through the C3West Program, where I was a participating artist. We created these amazing waste art sculptures using trolleys and recycled materials, and dressed up as waste monsters that paraded across the Penrith Westfield Shopping Centre. The onlookers were in either shock or curiosity, they were not sure where we had come from, but the trolleys, the materials looked ever so familiar to those within their own trolleys, but just not in a waste form. Artworks like these can be confronting to the audience, however, it does leave a sense of wonder. True art should create an impact, start a conversation and deliver a message, it is through Art we can solve problems, create opportunities and reflect on our past.

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