Of course, you’re already using technology in your marketing strategy. You’re relying on devices, thinking about digital graphics and web presence and using — or considering — cloud management platforms. But that’s all 2017. What will be big in 2018?
Blockchain technology goes beyond cryptocurrency. In an era where digital identity is both increasingly valuable and vulnerable, Blockchain is quickly becoming a trusted gatekeeper for business deals.
Imagine being able to log client-business interactions without any manual reconciliation. Contracts are instantly settled, with information logged and timestamped in a completely secure blockchain and cannot be altered.
People also want easier access and guaranteed privacy. Customers don’t wait around. Traditional cloud storage (like Google Drive) means that data is saved in a data centre. The data centre isn’t always close to the computer’s location, which means delivery delays for businesses or clients. That data centre is also owned by someone else, and they have the ability to search non-encrypted files.
Decentralised, blockchain data clouds store data on the spare space on people’s hard drives. Data is encrypted and shredded across an entire network for people, and no single user has access to all your data. Unlike Google Drive and Dropbox, you pay for what you use.
The Google Home Mini entered the market at a cool AU$79 (with some retailers offering it for under $60), making smart homes even more affordable than before. Obviously, the hyper-connected consumer is a great source of data — but what else can the internet-of-things do for you?
The interconnectivity of digital devices provides endless opportunities for companies to engage differently with their clients. Just a quick example: smart packaging solutions can store, sense and communicate important information to businesses and users. Such connectivity has given us an infinite stream of touchpoints with the opportunity to personalise experiences, proactively identify issues and roll out new services — and, at the end of the day, create deeper relationships between the user and the brand.
Mixed Reality and The Physical-Digital
2D has given way to sensors, gestures, voice and digital content to reach out to audiences. And with smartphones in everybody’s hands, content-sharing has become increasingly common. The content generated by family and friends (in the form of selfies or videos) gets far more attention than traditional digital marketing. People are more likely to share their child playing with an interactive advertisement than approach a campaign kiosk. Audiences don’t only engage with ad campaigns, but become part of them.
This year, Apple purchased VRvana, a company that developed Totem, a mixed reality headset, and introduced support for VR to the Mac. Once Apple launches Mixed Reality with their iPhones, the world will suddenly have millions of MR-capable devices overnight.
Thinking of reaching out to clients in new ways? Talk to us today about developing a brand experience that is intuitive, immersive and exciting for your clients!